Omni
A smart appliance rental platform that offers flexible, affordable access to home devices, promoting a convenient and sustainable lifestyle.
Omni
A smart appliance rental platform that offers flexible, affordable access to home devices, promoting a convenient and sustainable lifestyle.
Brief
Although a total of
41% of households
in Taiwan currently
use internet- or
AI-based service applications
the usage rate of
smart appliances
has decreased from 15%
in 2021 to 11% in 2023.
Although a total of
41% of households
in Taiwan currently
use internet- or
AI-based service applications
the usage rate of
smart appliances
has decreased from 15%
in 2021 to 11% in 2023.
Although a total of
41% of households
in Taiwan currently
use internet- or
AI-based service applications
the usage rate of
smart appliances
has decreased from 15%
in 2021 to 11% in 2023.
National Development. Council (NDC), Taiwan. (2023). 112年數位發展調查報告. https://www-api.moda.gov.tw/File/Get/moda/zh-tw/0JTnEO94F615EUZ
Yet studies indicate that smart appliances can significantly improve home comfort and support sustainable energy management.
This project aims to explore how to promote smart appliance usage by making them more accessible, integrated, and appealing to everyday users.
Yet studies indicate that smart appliances can significantly improve home comfort and support sustainable energy management.
This project aims to explore how to promote smart appliance usage by making them more accessible, integrated, and appealing to everyday users.
Yet studies indicate that smart appliances can significantly improve home comfort and support sustainable energy management.
This project aims to explore how to promote smart appliance usage by making them more accessible, integrated, and appealing to everyday users.
User Research
To better understand what drives or prevents adoption, I interviewed 11 Taiwanese users aged 18–40 who either use smart appliances or are interested but haven’t yet made a purchase. The goal was to explore how people evaluate smart appliances compared to traditional ones.
To better understand what drives or prevents adoption, I interviewed 11 Taiwanese users aged 18–40 who either use smart appliances or are interested but haven’t yet made a purchase. The goal was to explore how people evaluate smart appliances compared to traditional ones.
Cautious Tech Enthusiast
New tech is tempting, but I always weigh if it’s worth it.
Tasteful Renter
I just can’t resist stylish home products!
Budget-Conscious Planner
I don’t want my decisions to become a burden.
Cautious Tech Enthusiast
Pain Points
Aesthetic home design
Learning cooking skills
Core Needs
Dislikes waste
Limited kitchen space, difficult storage
Budget constraints
Tasteful Renter
I just can’t resist stylish home products!
Budget-Conscious Planner
Action
Touch
points
Emotions
Needs
What does
do when buying a smart appliance?
This led me to 3 key user insights.
This led me to 3 key user insights.
01 User Experience
Users expect personalized, objective recommendations while shopping
02 Sense of Comfort
Users' expectations of comfort include aesthetics.
03 Sense of presence
Users expect to get a sense of how it would be used in real-life scenarios.
01 User Experience
02 Sense of Comfort
“Appearance is very important to me. I don’t want appliances to ruin the ambiance of my
home. ” — Chloe
“Both appearance and price are considerations when buying appliances.” — Debbie
“Mainly considering practicality, but also how it looks in my home. I don’t want it to clash with my color scheme.” — Xuan
Users' expectations of comfort include aesthetics.
03 Sense of presence
User Research
To better understand what drives or prevents adoption, I interviewed 11 Taiwanese users aged 18–40 who either use smart appliances or are interested but haven’t yet made a purchase. The goal was to explore how people evaluate smart appliances compared to traditional ones.
Cautious Tech Enthusiast
New tech is tempting, but I always weigh if it’s worth it.
Tasteful Renter
I just can’t resist stylish home products!
Budget-Conscious Planner
I don’t want my decisions to become a burden.
This led me to three key user insights.
01
User Experience
Users expect personalized, objective recommendations while shopping
02
Sense of Comfort
Users' expectations of comfort include aesthetics.
03
Sense of presence
Users expect to get a sense of how it would be used in real-life scenarios.
With these insights, I designed an end-to-end smart appliance rental platform
— from the e-commerce experience to the control app.
With these insights, I designed an end-to-end smart appliance rental platform — from the e-commerce experience to the control app.
With these insights, I designed an end-to-end smart appliance rental platform — from the e-commerce experience to the control app.
style
The logo is designed around the concept of "fluidity," representing a brand as essential and effortless as water and air, blending seamlessly into every aspect of the user’s life.
Omni is making smart living both effortless and accessible.
The logo is designed around the concept of "fluidity," representing a brand as essential and effortless as water and air, blending seamlessly into every aspect of the user’s life.
Omni is making smart living both effortless and accessible.
features
Smart User Experience
Smart User Experience
AI and AR technologies deliver personalized product recommendations and realistic in-home experiences, helping users confidently make their selections.
AI and AR technologies deliver personalized product recommendations and realistic in-home experiences, helping users confidently make their selections.
Flexible Rental Plans
Flexible Rental Plans
Choose from one-week trials, one-year leases, or three-year full-term plans, all with warranty and cleaning included, catering to different life stages and living spaces.
Choose from one-week trials, one-year leases, or three-year full-term plans, all with warranty and cleaning included, catering to different life stages and living spaces.
