EKLAT
A unique brand identity for the virtual fashion label EKLAT through positioning, logo, and cohesive applications across posters, business cards, and the website.
EKLAT
A unique brand identity for the virtual fashion label EKLAT through positioning, logo, and cohesive applications across posters, business cards, and the website.
Brief
Discovering Yourself
in the
Reflection of Water:
Embrace,
Love,
and Accept Who You Are.
Discovering Yourself
in the
Reflection of Water:
Embrace,
Love,
and Accept Who You Are.
Discovering Yourself
in the
Reflection of Water:
Embrace,
Love,
and Accept Who You Are.
EKLAT is a virtual startup fashion brand created to inspire people to express their individuality through fashion. I chose water as a metaphor because it reflects our true selves while continuously evolving. Like water, we can embrace change without losing our essence. EKLAT encourages authentic self-expression and the courage to accept who you are.
EKLAT is a virtual startup fashion brand created to inspire people to express their individuality through fashion. I chose water as a metaphor because it reflects our true selves while continuously evolving. Like water, we can embrace change without losing our essence. EKLAT encourages authentic self-expression and the courage to accept who you are.
EKLAT is a virtual startup fashion brand created to inspire people to express their individuality through fashion. I chose water as a metaphor because it reflects our true selves while continuously evolving. Like water, we can embrace change without losing our essence. EKLAT encourages authentic self-expression and the courage to accept who you are.
Logo
The logo is inspired by water ripples—concentric circles that come together to form a whole.
Each ripple represents external influences, yet no matter how much the reflection is altered on the water’s surface, at the core, you remain yourself. This symbolizes how EKLAT embraces individuality despite outside pressures, encouraging self-acceptance and authenticity
The logo is inspired by water ripples—concentric circles that come together to form a whole.
Each ripple represents external influences, yet no matter how much the reflection is altered on the water’s surface, at the core, you remain yourself. This symbolizes how EKLAT embraces individuality despite outside pressures, encouraging self-acceptance and authenticity
Application
The logo system follows the concept of water’s freedom and fluidity — it is not bound by a fixed layout.
Just like ripples that expand and shift naturally, the EKLAT logo can be rearranged, layered, or reoriented across different contexts. This flexible identity system allows the logo to adapt uniquely in posters, magazines, business cards, and the website, reinforcing the brand’s core message of individuality and self-expression through ever-changing yet coherent visual forms.
The logo system follows the concept of water’s freedom and fluidity — it is not bound by a fixed layout.
Just like ripples that expand and shift naturally, the EKLAT logo can be rearranged, layered, or reoriented across different contexts. This flexible identity system allows the logo to adapt uniquely in posters, magazines, business cards, and the website, reinforcing the brand’s core message of individuality and self-expression through ever-changing yet coherent visual forms.
Poster
Poster
Poster
Magazine
Magazine
Magazine
Social media
Social media
Social media