Skybridge Terrace X F1
A premium hospitality experience for the Abu Dhabi F1 Grand Prix 2025, blending luxury race viewing with immersive brand activations in a high-end lounge.
Skybridge Terrace X F1
A premium hospitality experience for the Abu Dhabi F1 Grand Prix 2025, blending luxury race viewing with immersive brand activations in a high-end lounge.
Brief
Inspired by
F1 light trails,
the design extends
the VIP experience
beyond the race.
Inspired by
F1 light trails,
the design extends
the VIP experience
beyond the race.
The core idea of this project was to extend the F1 experience from the track into the hospitality space, creating a VIP lounge that balances luxury, speed, and exclusivity during the Abu Dhabi F1 Grand Prix 2025.
The core idea of this project was to extend the F1 experience from the track into the hospitality space, creating a VIP lounge that balances luxury, speed, and exclusivity during the Abu Dhabi F1 Grand Prix 2025.
Premium F1 Hospitality Experience 2025
2025
Dec 5 - Dec 7
W Hotel
Yas Marina Circuit, Abu Dhabi
450 Guests /Day
1,350 total over 3 days
Host by
ZK Sports & Entertainment is hosting its flagship VIP hospitality lounge during the Abu Dhabi F1 Grand Prix 2025. This three-day event combines premium race viewing, luxury entertainment, and immersive brand activations.
ZK Sports & Entertainment is hosting its flagship VIP hospitality lounge during the Abu Dhabi F1 Grand Prix 2025. This three-day event combines premium race viewing, luxury entertainment, and immersive brand activations.
Application
Merchandise & Small Touchpoints
The branding system is translated into a curated range of everyday objects, embedding the identity into participants’ daily interactions. Items such as cushions, chopsticks, straws, stickers, and menus are designed as part of a unified visual language—subtle yet consistent—enhancing both usability and brand recall.
Merchandise & Small Touchpoints
The branding system is translated into a curated range of everyday objects, embedding the identity into participants’ daily interactions. Items such as cushions, chopsticks, straws, stickers, and menus are designed as part of a unified visual language—subtle yet consistent—enhancing both usability and brand recall.
Large-Scale Graphics & Spatial Installations
The visual identity scales up seamlessly into architectural and environmental applications, including entrance arches, backdrop walls, and service counters. These large-format elements act as key visual anchors, reinforcing the presence of Skybridge within the space and guiding user flow through clear, structured visual cues.
Large-Scale Graphics & Spatial Installations
The visual identity scales up seamlessly into architectural and environmental applications, including entrance arches, backdrop walls, and service counters. These large-format elements act as key visual anchors, reinforcing the presence of Skybridge within the space and guiding user flow through clear, structured visual cues.
