
Brief
“Fair, safe
and efficient
AI-generated
database
without
privacy concerns,
bias and data
shortage.”
“Fair, safe
and efficient
AI-generated
database
without
privacy concerns,
bias and data
shortage.”
“Fair, safe
and efficient
AI-generated
database
without
privacy concerns,
bias and data
shortage.”
From Aindo, an Italian company: https://www.aindo.com/
Aindo is a Synthetic Data Platform, allows companies to benefit directly from groundbreaking analytics and innovation.
Aindo is a Synthetic Data Platform, allows companies to benefit directly from groundbreaking analytics and innovation.

Aindo
A redesign of a Synthetic Data Platform through architectural analysis to enhance scalability, usability, and data utilization with expanded functionalities.

Aindo
A redesign of a Synthetic Data Platform through architectural analysis to enhance scalability, usability, and data utilization with expanded functionalities.
Analysis
We analyzed the existing website based on NNgroup's 10 usability heuristics and found several confusing buttons within the site architecture and flow.
The primary issue is that the website's structure is designed according to an engineer's logic rather than the user's perspective, making it difficult for users to predict their next steps.
We analyzed the existing website based on NNgroup's 10 usability heuristics and found several confusing buttons within the site architecture and flow.
The primary issue is that the website's structure is designed according to an engineer's logic rather than the user's perspective, making it difficult for users to predict their next steps.
Aesthetic and Minimalist Design
Visibility of System Status
Consistency and Standards
Flexibility and Efficiency of Use
Help and Documentation
Aesthetic and Minimalist Design
Visibility of System Status
Consistency and Standards
Flexibility and Efficiency of Use
Help and Documentation
Therefore, we began redesigning the website's architecture to ensure that the entire workflow aligns more closely with the typical user's logic.
Therefore, we began redesigning the website's architecture to ensure that the entire workflow aligns more closely with the typical user's logic.
This is the restructured architecture we developed, aimed at creating a seamless experience across all pages, allowing users to join the process at any step.
Additionally, we introduced new features to the existing pages: Persona analysis, helping users more precisely define their respondents or consumers.
This is the restructured architecture we developed, aimed at creating a seamless experience across all pages, allowing users to join the process at any step.
Additionally, we introduced new features to the existing pages: Persona analysis, helping users more precisely define their respondents or consumers.
portotype
portotype
portotype




The banner design clearly indicates task progress through expandable steps, with a preview of the next step to enhance system visibility.
Since the homepage banner is often the first thing users see, I used dynamic, eye-catching colors and text in the quick generation banner to immediately capture attention. This approach helps new users quickly grasp the platform’s value and improves overall usability.
The banner design clearly indicates task progress through expandable steps, with a preview of the next step to enhance system visibility.
Since the homepage banner is often the first thing users see, I used dynamic, eye-catching colors and text in the quick generation banner to immediately capture attention. This approach helps new users quickly grasp the platform’s value and improves overall usability.




Originally, the site only offered quantitative analysis through charts. We realized that these data points could also be used to generate virtual personas, enhancing both the utility and interpretability of the data. For example, in situations where patient records are required to support survey data but legal restrictions in certain countries prevent the use of real patient information, virtual personas can be used instead.
These virtual personas can also be leveraged for target segmentation, helping users more precisely define their respondents or consumers.
Originally, the site only offered quantitative analysis through charts. We realized that these data points could also be used to generate virtual personas, enhancing both the utility and interpretability of the data. For example, in situations where patient records are required to support survey data but legal restrictions in certain countries prevent the use of real patient information, virtual personas can be used instead.