SurveyHUB
A feedback platform connecting tech enthusiasts with companies to share insights and shape future innovations.
SurveyHUB
A feedback platform connecting tech enthusiasts with companies to share insights and shape future innovations.
Brief
“ I am
a part of
technological
progress.”
“ I am
a part of
technological
progress.”
“ I am
a part of
technological
progress.”
— Insight from interviews with 6 tech enthusiasts
Through interviews with 6 participants, we found a clear pattern: all of them are early adopters who actively seek out and experiment with new technologies.
More importantly, they see themselves not just as users, but as contributors to innovation — eager to share feedback, influence product development, and feel included in the evolution of technology.
Through interviews with 6 participants, we found a clear pattern: all of them are early adopters who actively seek out and experiment with new technologies.
More importantly, they see themselves not just as users, but as contributors to innovation — eager to share feedback, influence product development, and feel included in the evolution of technology.
Through interviews with 6 participants, we found a clear pattern: all of them are early adopters who actively seek out and experiment with new technologies.
More importantly, they see themselves not just as users, but as contributors to innovation — eager to share feedback, influence product development, and feel included in the evolution of technology.
Idea
Gathering feedback to improve the product is an essential process for every technology product. It's through this iterative cycle that products evolve into more perfect and widely accepted tools for daily life.
Therefore, we designed a feedback website to create a more effective bridge between users and tech companies, aiming to address the insights we gathered from our interviewees.
Gathering feedback to improve the product is an essential process for every technology product. It's through this iterative cycle that products evolve into more perfect and widely accepted tools for daily life.
Therefore, we designed a feedback website to create a more effective bridge between users and tech companies, aiming to address the insights we gathered from our interviewees.
User Testing
Verify the overall smoothness of platform operations, with a specific focus on the user experience of survey completion, bookmarking, and discussion functionalities. Evaluate user interactions in real-world scenarios through testing situations.
Verify the overall smoothness of platform operations, with a specific focus on the user experience of survey completion, bookmarking, and discussion functionalities. Evaluate user interactions in real-world scenarios through testing situations.
Participants
Participants
Age
18-50 years old
Age
18-50 years old
Traits
Interested in innovative technology and interactive experiences
Traits
Interested in innovative technology and interactive experiences
Interests
Enjoy survey participation, forum engagement, and data management features
Interests
Enjoy survey participation, forum engagement, and data management features
Method
Method
Utilize the Figma prototype combined with Maze to create tasks, which require Team 1’s assistance to perform moderated tests with 6 participants (in person or remotely is optional), testing operational workflows and inspecting participants to obtain deeper insights through qualitative feedback and direct communication
Utilize the Figma prototype combined with Maze to create tasks, which require Team 1’s assistance to perform moderated tests with 6 participants (in person or remotely is optional), testing operational workflows and inspecting participants to obtain deeper insights through qualitative feedback and direct communication
Feedback
Feedback
Task navigation is smooth for some users.
Forum/community concept is appreciated.
Users are engaged and interested in more personalized features.
Task instructions are sometimes unclear.
Surveys and discussions are hard to distinguish.
Lack of feedback during actions (e.g. saving, submitting).
Bookmark management needs search and better organization.
Forum purpose/content is confusing to some users.
Technical issues affect survey progress and performance.
Feedback
Based on these findings, we refined the final prototype by improving task guidance, enhancing visual cues and feedback, and optimizing the bookmark and community features.
Based on these findings, we refined the final prototype by improving task guidance, enhancing visual cues and feedback, and optimizing the bookmark and community features.
Style
The website design adopts a futuristic gaming style, characterized by a color scheme of blue, white, and black.
By catering to the preferences of our target users, we aim to pique their interest and encourage them to explore further.
The website design adopts a futuristic gaming style, characterized by a color scheme of blue, white, and black.
By catering to the preferences of our target users, we aim to pique their interest and encourage them to explore further.
features
Each card on the website represents a questionnaire, with the background color reflecting the brand's signature color.
Each card on the website represents a questionnaire, with the background color reflecting the brand's signature color.
This design choice not only leaves a lasting impression on users as they fill out the surveys, akin to advertising, but also attracts tech companies to distribute their questionnaires on our platform.
This design choice not only leaves a lasting impression on users as they fill out the surveys, akin to advertising, but also attracts tech companies to distribute their questionnaires on our platform.
